Pleasant and stress-free shoots are a core pillar at Steadfast. We believe in maintaining a low-pressure process, where interviews are easy yet insightful, and everyone feels comfortable to be themselves. This creates sincerity in your video - not to mention it's just more fun, too.

In many ways, we lit each scene like we would for a short doc - simple, wide, flattering light that allowed us to move around freely following every step of Jewel’s careful process.

Tools, jewelry, and the space were organized and adjusted, but we didn’t want anything to feel artificial, and strived for naturalism - just the right amount of real world asymmetry for authenticity.

Vibrance starts with contrast. Indoors, we shot the silver smithing in very warm tones while the beadweaving was a soft white. Outside, the red hues of sunset pop all the more when contrasted to the dark blue sky of dusk.